CURRICULUM VITAE

Donavan Booyens

|  BRAND DEVELOPER  |  SNR GRAPHIC DESIGNER  |  BRAND & MARKETING CONSULTANT  |
More About Me
About
Let me introduce myself.
profile-pic
As a creative enthusiast eager to take on new challenges, nothing is more challenging than building your own business. The past 3 years have been exhilarating, teaching me so much about myself, broadening my knowledge and giving me a new respect for entrepreneurs around the world. This journey has challenged me in many ways, but mostly to be better than what I was yesterday.
PROFILE
For as long as I can remember I’ve had a deep appreciation for creativity and the various mediums through which it is expressed. Creativity emits a certain energy which fuels my imagination and innovate spirit.
SKILLS
With more than 17 years’ experience in the graphic design, brand building & marketing fields, I have had the privilege of working on incredible brands and through that developed various skill sets.
FULL NAME:
Donavan William Booyens
BIRTH DATE:
November 25, 1982
JOB:
Brand & Marketing Consultant
WEBSITE:

www.ardu.co.za

EMAIL

brandcreators@ardu.co.za

BRAND DEVELOPMENT
90%
SERVICE DESIGN
95%
GRAPHIC DESIGN
100%
WEB/PHP/HTML/WORDPRESS
85%
VIDEOGRAPHY
75%
RESUME
More of my credentials.

Maintaining relevance requires an observant eye, a curious mind and a casual approach to change. Education is simply one medium that encourages us to take a deeper look at things, gain more insight and enables us to change.

Work Experience
BRAND & MARKETING CONSULTANT
Aug 2015 - Present
ARDú

Providing professional brand strategies, design and activations for SMEs ensuring their brand maintains a consistent look and feel across all marketing platforms. Clients include: Bestfence, Little Beanbag Co., Yelfy, Heal the Gap, Massmart Corporate University.

BRAND MANAGER
Jun 2013 - Aug 2015
PRIME MERIDIAN DIRECT
Mange & oversee refresh of current brand identity, implementing it across all platforms and ensuring consistency is maintained - This opportunity allowed me to gain knowledge in TV, social media, online, print and internal marketing campaigns.
HEAD OF DESIGN
Nov 2010 - Jun 2013
POINT(ONE)

CConceptualise and design brand focused collateral for print & online media. Brainstorming & execution of artwork campaigns. Clients included: Lenovo, Fujitsu, Comztek, Adobe SA & Fancy Flush.

HEAD OF DESIGN
May 2008 - Oct 2010
POP2POSITION
Conceptualise & design branding for instore activations according to customer requirements. Clients included: Brandhouse, Cell C, Makro, Eskom & JTI.
SENIOR GRAPHIC DESIGNER & ACCOUNT MANAGER
May 2005 - Apr 2008
RAYLENE DESIGN & PRINT
Dealt directly with customers on all print communications. Design & oversee manufacturing of life size FSU displays used at movie theatres and shop displays. Clients included: Johnway scooters, Playstation & NuMetro.
INTERNSHIP OPPORTUNITY
Oct 2002 - Apr 2005
NOW MEDIA
Successfully completed my internship at the company and soon after, became second in charge of the DTP department managing and assisting with pagination, scanning, quality control and magazine design & layout.
Education
BRAND MANAGEMENT
Jul 2018 - Sep 2018
UNIVERSITY OF CAPE TOWN - GET SMARTER
  • This course equipped me to implement various frameworks available for building brand equity and value.
  • Assess the alignment of a brand to its strategic outlook.
  • Craft effective brand management strategies, appropriate for any given sector.
  • Recognise which digital marketing communication tools will be most effective in portraying a unique value proposition for a brand.
SMALL BUSINESS MANAGEMENT
Sep 2015 - Nov 2015
UNIVERSITY OF CAPE TOWN - GET SMARTER
  • Generate and identify new business opportunities to capitalise on.
  • Navigate the minefield of legal requirements for starting a business in South Africa.
  • Develop a business plan that is best suited to your specific form of organisation.
  • Understand the cornerstone of how to start a small business: accurate financial management.
DESKTOP PUBLISHING
Jan 2000 - Dec 2000
CROSS MEDIA TRAINING CENTRE
  • On completion of this course I was able to: Critique a range of publications in terms of design approaches.
  • Analyse the requirements of the publishing task and select the appropriate software.
  • Apply and manipulate text and graphics to create attractive, appealing and effective documents.
  • Create a range of advanced publishing design solutions using industry standard software.
PORTFOLIO
Some of my more recent work.

Below are some of the work I have had the privilege of working on. In my 17 years I have worked on accounts like Playstation, NuMetro, Makro, Lenovo, Incredible Connection, Adobe just to name a few. Due to relevance I have only added the most recent projects to this list.

STRATEGY

BRAND GROWTH STRATEGIES

STRATEGY

Through qualitative and quantitative research I was able to developed brand strategies for some of my clients. Those strategies that were implemented saw a great return on investment.

EMAIL

INTERACTIVE NEWSLETTERS

EMAIL

Design & develop interactive email campaigns for clients.

WEB

WEB DEVELOPMENT

WEB

From visual photography and content to front-end and back-end development, each of the following sites were created to customer requirements and built to correctly communicate the overall brand identity. Below are a few worthy mentions.

CI

BRAND DEVELOPMENT

CI

Brand guidelines are drawn up so organisations can maintain a coherent brand look and feel across multiple platforms. It is used to guide the group or individual working on the brand, with the exact and approved brand elements ensuring consistent collateral is produced.

PRINT

CORPORATE STATIONERY & POINT OF SALE ITEMS

PRINT

Printed collateral for clients include any printed medium – past examples that I have completed for my clients include: banner walls, banner flags, brochures, business cards, leaflets, posters, tags, labels, gazebos, calendars, billboards & magazines just to list a few.

ACTIVATIONS

BRAND ACTIVATIONS

BRAND ACTIVATIONS

Every contact point between a brand and its customers’ needs to be considered when building ones brand. These are great examples of how and where brand interaction can take place and what the result is when it ties into the overall brand identity.

RECAP
What I can do for you?

Graphic design

Webdesign

Brand development

Service design

Videography

Consulting

36

AGE

18

YEARS EXPERIENCE

30

AWARDS RECEIVED

1000000

CRAZY IDEAS

7300

COFFEE PODS

9720

HOURS

CONTACT
I'd love to hear from you.

Every individual, every brand and every organisation has the potential to move beyond their current circumstances and create influence around them. Together we can unpack your brand’s future opportunities and develop a profitable strategy that inspires new growth.

WHERE TO FIND ME

16 La Bellucia, Eagle Canyon Golf Estate Blueberry str, Honeydew, JHB 2040

EMAIL ME AT

brandcreators@ardu.co.za

CALL ME AT

Phone: (+27) 82 771 6222